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自制微信小程序能賺錢嗎?

發表于:2021-05-24 09:54:25 閱讀(0 )

2018年的投資市場,能談得上是條“賽道”的機會也就是微信小程序了,國內幾乎所有的資本機構都專門成立了一個小組、一筆錢往小程序團隊上面撒。一個小的產品,只需要滿足用戶的一個小的需求,就能迅速傳播,擁有用戶已經被多款小程序見證。那么就現在而言,自制微信小程序能賺錢嗎?微信小程序是如何盈利的?

自制微信小程序能賺錢嗎?

1、歷史是會重演的:

移動互聯網的演化軌跡(產品、公司形態),會在微信互聯網重演一遍。我們對產品上過去的優秀APP、H5、網頁游戲等進行拆解,然后通過小程序進行復制,同樣可以取得成功。比如過去,很多測試類的H5,一夜爆紅,但是內部的原理都是一樣的。

2、小程序一定要簡單:

小程序滿足用戶單一需求,功能越簡單越好,越方便越好,比如跳一跳小游戲,功能太簡單了,用戶一看名字就知道是干什么的。方便記憶、傳播。

自制微信小程序能賺錢嗎?

3、裂變傳播:

小程序的用戶核心就是充分依靠微信的流量,依靠裂變傳播。近朋友圈各種彈一彈的復活卡,就是好的案例。小程序的推廣只需要有前期的種子啟動,后期主要就是依靠裂變。如果你的獲客成本比較高,那么在產品規劃上就要逐一進一步優化。




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